Celebrate the New Year with the UC Alumni Association as we cheer on the Bearcats in Memphis. We are excited to offer the events below to complement your AutoZone Liberty Bowl experience.  

UC Alumni Fan Station
1-3 p.m. CT
The Westin Memphis Beale Street

Alumni and fans can stop by to sign a banner that will be presented to the team before the game. We will also have UC swag (while supplies last) and raffle opportunities throughout the day. The first 100 guests who check in at the UC Alumni Association table will receive a UCAA blanket. 

We’re excited to share that Alfred’s On Beale will serve as our official Bearcat HQ throughout your visit! On Jan. 1, we will be gathering there as our home base for the day’s festivities below. 

Beale Street Parade
3 p.m. CT
World Famous Beale Street

Be a part of the fun at one of Downtown's signature events as floats, high school bands, and our own UC Spirit Squads, UC Band, and Bearcat march down historic Beale Street. Join us on the 2nd Floor of Alfred’s On Beale for a great view of the parade. 

Bash On Beale Pep Rally
4:30 p.m. CT
Handy Park on Beale Street

Bearcat Spirit will be on display as UC Spirit Squads, UC Band, and Bearcat perform along with representatives from Navy to get the crowd ready for the 67th AutoZone Liberty Bowl. 

Bearcats Takeover
5-7 p.m. CT
Alfred's On Beale

After the pep rally, make your way back to Alfred’s for our Bearcats Takeover! We’ll bring the banner to sign, along with giveaways for those who preregister and attend the event. Your complimentary registration includes light appetizers and Bearcats swag (while supplies last). The first 100 Bearcats to join will receive one drink ticket valid for one beer, glass of wine, seltzer or ‘Cats by 90 signature cocktail.

While this event is complimentary, we ask that you register by Tuesday, Dec. 30, so we know how many Bearcats to expect.  

The party begins at Noon and kickoff is at 3:30 p.m. CT. Make plans to purchase tickets to both the Pepsi Pre-Game Party and the AutoZone Liberty Bowl. 

Cincinnati Bearcats Pepsi Pre-Game Party
Noon-2:30 p.m. CT
Creative Arts Building

Join us at the Pepsi Pre-Game Party, at the Creative Arts Building, adjacent to the Simmons Bank Liberty Stadium. Registration is $50 (plus all applicable fees) and includes an all-you-can-eat and drink buffet with live entertainment and a performance featuring the UC Spirit Squads, Pep Band, and Bearcat! From here, it is a short walk to the stadium for kickoff.

While at the Pepsi Pre-Game Party, be sure to check in at the UC Alumni Association table for UC swag while supplies last! Raffle drawings will be held every 30 minutes for great prizes. 

Purchase your Cincinnati Bearcats Pepsi Pre-game Party Ticket Today!

Cincinnati Bearcats vs. Navy Midshipmen
Kickoff: 3:30 p.m. CT
Simmons Bank Liberty Stadium

The UC Alumni Association does not have game tickets available for purchase. Tickets went on sale Dec. 9 via ‘Bearcat Account Manager’ with the team allotment. The priority deadline to take advantage of your UCATS points was Dec. 18. Tickets may be available for purchase after the priority deadline but will be allocated on a first-come, first-served basis. Visit GoBearcats.com for more information. 

UC Alumni Bowl Game experiences are open to all University of Cincinnati alumni, regardless of race, color, national origin, sex, religion, age, sexual orientation, or any other class or status protected by applicable law.